Medielandskapet ritas om. Det är ett ganska nött konstaterande vid det här laget. Vad som är mindre diskuterat är om nyhetsjournalistiken kommer att dö tillsammans med tidningarna. Jag tycker att det finns en hel del som talar för att det blir så. Till att börja med har “nyheten” ingen stark … Läs mer
SMS-meddelanden får inte vara längre än 160 tecken och en tweet på Twitter högst 140 tecken. Gör det språket rikare genom att befrämja kreativitet eller fattigare för att vissa ord och uttryck helt enkelt inte får plats? Påverkar språket i sin tur vår förmåga att tänka. Det vi saknar ord … Läs mer
SMS text messages cannot be longer than 160 characters and tweets on Twitter not longer than 140 characters. Much has been said on what this does to our language whether it promotes creativity and enriches our language or if it makes it poorer because some words or expressions simply don’t … Läs mer
Even some young people are sceptical to social media like Facebook and Twitter. “Whats the point in reading that some one you know is going to the bathroom” one teenager sneered the other day. And yes. Much that is written on Facebook or Twitter is really silly, stupid or simply … Läs mer
Google just launched a new search feature to make it easy to find and compare public data.In time I believe it will become a very valueble tool for anybody that wants to find or to display facts in an easily understandable way. Continue
From a purely objective point of view it doesn’t really matter how good your products are. Sooner or later some one else will sell a better product at the same price. Lowering you price won’t help for very long because competitors will soon sell it at an even lower price. … Läs mer
There isn’t much that distinguishes the high end brand jeans in the boutique from the no brand jeans at the supermarket. They may even be from the same manufacturer and be made from the same fabric. A watch that costs 10 Euro shows the time with the same accuracy as … Läs mer
Social media has become a buzz word in marketing. And many companies ask themselves if they can use social media in their marketing and communication. I think it’s a very good idea to at least go through the possibilities that social media offers your business. Is there any meaning in … Läs mer
My answer to that question is that it is a forum or channel that provides electronic peer to peer communication. A social function is a common, but in my opinion not necessary, characteristic of social media. Thus not all e-marketing tools are social media, despite that all e-marketing offers some … Läs mer
Det är inte mycket som skiljer märkesjeansen från no-brand jeansen från stormarknaden. De kan rent av komma från samma fabrik och vara tillverkade av samma tyg. En klocka för under 100-lappen visar tiden lika noggrant som prestigeuren som kostar 50 eller 100 gånger mer.
